B13-B18
This was all about the history of music videos
- Close relationships between music tracks and visual material was traced back to the eary 90's in USA and Germany
- It then follows on about how the visuals and music progressed: abstracts short films, cheap, song and dance, sexualised and females
- Len lye and Scopitone experiments died out whe Tv arrived
- Music video progressed through the 90's = music television
- 1st actual music video- Queen- Bohemian Rhapsody
- MTV began broadcasting on the Warner satellite feed in 1981
- 1981-2003- predominant white male rock bands almost end of era before black artist broke through
- Director Hype Williams led way for black artists#
- Music video began to propel some acts to mega stardom
- MTV-1984-owned by Viacom-brough MTV to major cities- made music come to life
- Music Video Update from 2005-Youtube, Myspace, AOl, Itunes-internet primary growth income for record companies- web 2.0
- Independant filmaking- Guerrila filmaking
- Interesting music video directors eg: Spike Jonze, David Fincher
- Album cover became an art form in 1960's
- 12 inch square-typically artist and protect CD
- 1960's- pop music-record promotion became an industry in itself- marketing
- The beetles- iconic
- Pink Floyd-orignal
- Gorilaz-massive success-comic strip
- Album cover- have conventions
- A CD must attract a buyer, covey the music,info about artist, orginal design, stand out
- Key questions- artist, genre, name, audience
- have to shocking enticing, iconic, co ordinated
- This showed me what to include in the Myspace and typical conventions
- We can be creative
- Have to be customised
- branding -key
- album art
- pics, videos, interactive
- competitions
- about artist
- links- active -fb myspace twitter
- viral marketing
- shows , performances, gigs
- friends etc
- This was really useful as it told as what to do and what to avoid
- Research- look at theories, planning to deliver,genres, conventions etc
- Group- working with people that will support me and not working with freinds who may distarct me- qualities if individuals
- Choosing a track-musis that stimualates ideas, genre, loactions and performers, go for unknown
- Pitch- simplicity, images, intentions,loaction, narrative
- Timescale- IMPORTANT!
- Storyboarding and checking- production- CD miming
- Editing-lipsyncing, cutaways, good shots,compromises,transistions
- Screening and Feedback-ask ques from peers, impressions, like and dislike, works well? what doesnt?
- Writing- BE POSITIVE!
- Filming = Creativity
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