Question 1: In what ways does your media product use, develop or challenge forms and coventions of real media products

Here is a video response to this question:





Question 1

These are videos that we referenced when creating our music video:

JLS - One Shot on MUZU.


The Wanted - All Time Low on MUZU.


JLS - Beat Again on MUZU.

These are the album cover we referenced:

Goodwin Anaylsis

Our music video on the whole generally stuck to the main conventions of a music video. Comparing our music video with Andrew Goodwin's theory there are many comparisions.

GENRE
Firstly our music video was very obviously pop. We wanted this to be very obvious and therefore we used set dance routines, matching moves, colour co ordinated clothing, the song was very obviously pop as it was upbeat, very fun, we had beauty shots, looks at the camera, focus on them, very stylised.

RELATIONSHIP BETWEEN LYRICS AND VISUALS
Many of the visuals are used to illustrate the lyrics and there are a number of shots which empasises this relationship.This is very typical of a pop boyand it appeals to the audience it doesnt complicate things and its really obvious. There is no narrative in our music video so I think it is important the lyrics are made visual.
Examples

'Getting down'

'Get paid'

'all around'

'jump in my ride'

'just got paid'

'nodding ya head'

'idolise'

'down'

WHAT IS THE RELATIONSHIP BETWEEN MUSIC AND VISUALS

• We continually cut the video to the beat to the music- example first shot
• Throughout the whole song the editing it sharp quick straight cuts in order to fit with music, as the pace is kept constant throughout the editing is kept constant throughout and this helps emphasise the music and the beat of the song

ARE THERE CLOSE-UPS OF THE ARTIST AND STAR IMAGE MOTIFS?

• As a record company we would be looking to sell this video on the basis of the boybands looks and the styling and idviduals images.
• So we have made our boyband very sylish, quite sexy, although we don't empahsise the body as much as some boybands we have a lot of shots of  them indivdually posing.
• As this is a debut single we have got lots of close ups of each member to introduce them as an individual and we have also got lots of close ups of them as a group to represent them as a new boyband
• We have  made the boys as visually attractive as possible in order to appeal to the target audience and sell there record

EXAMPLES

IS THERE REFERENCE TO THE NOTION OF LOOKING

• This video is all about 'the look' however it subverts the gender thoery as we are not using the female body to atrract the audience instead we use the males image
• We were very aware of this when we were filming and got all the boys doing 'the look'
• We didnt perhaps use the boys in a sexual way but we are trying to appeal to the audience from there looks so they way in which they look up does need to be quite sexy and attractive
• Our costume does imply sexualised display as we made them wear quite tight tshirts and we had them have there buttons undone and low to show skin, I think this helps when attracting the right female audience
• This is very typical of a pop boyband genre

EXAMPLES

IS THE MUSIC VIDEO PERFORMANCE-BASED, NARRATIVE BASED, OR CONCEPT-BASED?

• This video is very much perfomance based there is a the money concept that is realated to through the suits and the posh housing but it is not at all narrative-based. Its all about showing off the band and the whole video is made up of just them. Their dance routines allow them to perform throughout which entices the audience and gives centre of attention on them throughout the video.