Question 3: What have you learnt from your audience feedback?

This video was recorded on the day of our screening which was held in the media block. We had a huge turnout and this was the way in which we could learn how well our music video was from the audience feedback we could recieve from this and other private viewings.


Here is a selection of our questionaires which were filled out at out audience screening session.

The audience feedback we have recieved for our music video has been really positive and it has helped us acknowledge wether we achieved the right market and if the audience were able to understand and involve themselves with the video.
The screening gave us the best feedback, although maybe we did not have an equal balance of all our target audiences as we lacked younger girls and gay men. However we still learnt a lot and there were really obvious trends which we received from the feedback and overall everyone really liked the video
Obvious trends that we noticed from the questionaires were

• General trends: Screaming girls, boybands, money, fun, funny
• Best parts: Lighting, Individual Shots, different boys withing the boyband, the glanes and close ups
• Was it professional- Pretty much everyone said yes
• General rating 8, 9, 10 out of 10

Only negatives we really recived were to do with parts of the boys lipsyncing, dance moves and people wanted to see more Tom Owen. However these were in the minority and some people even said nothing needed to be improved. I agree that perhaps things could have slightly been improved but I do feel for things like dance moves not being perfect we did compromise and make the editing really sharp, we used so many varieities of different shot types, and we worked hard on making the appearence really professional.

One shot which did catch the attention of most people was the very first shots with lights coming up in time to each beat of the music. We did work hard on this shot and the spotlights are really effective it helps introduce the boys individually as well as within the group.

General feedback from the website and album cover have also been really good. Although we didn't have a set questionaires I've shown a lot of different people and they have all really liked them.

WEBSITE

• Liked the indivual twitters and profiles of each boy
• Liked all the shots that we used and the wide variety
• Thought the welcome page made it look really professional and anchored the album cover well
• Like the colour scheme and fonts used
• Liked how interactive it was and different cross platforms
• Improvements could have been made on the store page

ALBUM COVER

• Front cover- really popular, interesting and works well, simple
• Like all the shots
• Noticed by lots that they are wearing the same clothes in every shot but some thought this further enhanced it
• Looks professional- this is very important
• The style is really obvious
• Like that photos are used across all parts because the boys are all about the 'look'

I think our feedback has confirmed we did reach the audience that we wanted and across all three tasks the genre, the styling and the feel we went for has worked and is really clear and obvious. From our audience feedback I think it shows there is always room from improvement. With more time perhaps we could have fulfilled something greater but having worked within a time slot we have achieved something really professional. The main product and ancillary texts all serve the correct purpose and the audience highlighted  how well all 3 work together and anchor eachother.

Here is some profiles of our audience and who we had in mind when creating all 3 tasks: