Final Music Video

Final Album Cover

Final Album Cover

Click on the picture to enter the official 'The Fix' website

Wednesday, December 8, 2010

Question 4: How did you use new media technologies in the construction, and research, planning and evaluation stages?

We took pictures of all the equipment that we have used throughout the construction, research, planning and evaluation stages of our task. New technologies have been highly important in every aspect of this project and have given us lots of different and exciting opportunities to display, interact and produce our music video project.



Camera

Overall the use of new technology has been highly important throughout our project. It allowed us to produce the highest quality video that we could and for us this was very important. As ' The Fix' were a fresh new young boy band it helped draw appeal to the video and added to the glossiness. I think new technology particularly during the construction have allowed us to create something that looks really professional due to the high quality the HD cameras ( we shot in Full 1080p HD) and tapes gave us compared to last year as we used SD cameras ( SD 480p). We also pretended that our video was shot in 21:9 wide-angled lense, by cropping the top of the video which was in just 16.9 widescreen( that was what we used last year). We did this by using tape on the top and bottom of the camera's digital display 

Adobe
Adobe CS3 Photoshop allowed us so many different effects we could edit, colour correct, brighten and enhance photos this helped our project to look more glamorous and more professional. It allowed all our pictures and album cover to really stand out and look really good.

Adobe Premier Pro again opened up such a hugh opportunity and without it the standard of our video would not have been the same. We could render, razor, used slow motion, repeated, enhance colours and overall make our video as good as possible.As it was digital editing software we could cut up and place clips where we wanted. It's really easy to use and allowed us to be creative try new things and achieve a really high quality music video. Last year we only used one video track however this year we added timelines and video tracks on top of eachother which allowed us place lots of footage for the same section of song.
Lights

Lights were so important for the construction of the video. We had the huge studio floor lights in the Seward Studio at school which working with the hired haze machine transformed the seward studio as it scattered the lights and looked so professional. The lights were something that a lot of the audience feedback did pick up on and they worked well. On location we also used the three-point studio lighting set. Last year we only used 2 pag lights although they worked for us the lights we used on this project were 10 times better we could use huge studio lights.

Internet
Finally as for blogger, youtube, facebook they have been a major factor across the construction, research, planning and evaluation stages. They have allowed easy communication with my group we could post on blogger and share ideas and give eachother information, it kept all our work in one place and really highlights the progression in technology. Facebook and youtube have given us the wide reach that we really needed. It gives us a platform to the audience we could post to friends our video, recieve feedback allow people to view our work and without it our project would have been very different! I think last year we didn't use our blog enough for communication but this year we have used it much more we were able to post work on the group blog and share ideas really easily. We also used wix.com for making our web page, this was really quick and easy as it was flash based, the navigation around the site was easy to pick up and we were able to add pictures, videos and make our site interactive.


Overall I think our project has been a great success. We have all worked so hard as a group to achieve what we have, we split tasks between us we have communicated well and I have really enjoyed this project. I am so pleased with the album cover, the website and especially the music video they all look so professional and I am so happy with them. This project has been hard work but also so rewarding and I am very pleased with the outcome.

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