Question 2. How effective is the combination of your main product and ancillary texts?

Our main product was obviously the music video and as a group we decided a website and an album cover for our ancillary texts would best suit the genre and marketing that we wanted to achieve.

Music Video

Album Cover

Website

Our main product; the music video; worked really well and using audience feedback I feel we did  achieve what we set out to do which was to sell and appeal to our target audience. Our music video is very modern, and the focus throughout is on the appearence of the boys within the band. The main product was very fun, stylish and we wanted to promote both a boyband and the individuals within the boyband .

So using our ancillary texts we have used lots of imagery of the boys as this is ultimately how we want to the sell their music. So on our website we have lots of shots of the boys as a group, we have individual profiles, pictures and twitters. On the album cover we have made the front cover from individual shots of the boys but placed them togther. The front cover as well as the 2 inside faces and back cover all feature lots of different shots of the boys and this ties in with the focus the main music video has and begins to create branding.

Although not something we may have done, the boys in the music video and both ancillary texts are wearing the same clothing, this again is very striking it provides a clear, bold feature that is easily recognisaible and links together nicley all 3 products.

We have used a set colour scheme and a unique texts across our webiste and album cover which creates synergy and allows them to work together. We went for a blue/ grey/ black colour scheme which brands the music video really well as we used blue filter lights in all the studio parts. Having looked at 'The Wanted' website they have a set text which is continually used on all there new albums and is kept the same constantly on their website, so if we were to make another album the text we have used would probably be kept the same because its creating band indentity and it's something the audience are able to recognise and be familiar with.  On both the websites of JLS and The Wanted they have used very similar colour schemes such as blues, and greys which reflects our website as well and seems to be a common feature for boybands.
The website has a welcome page which you have to click to get onto the website and on this we have placed the album cover and therefore you have to look at it. The website therefore helps promote the album cover and again achieves a strong image that the audience can link together and understand.

I think the mood across the music video, website and album cover works together and achieves an effective tie in. We wanted the boys to be about 'the look' but as they are young boys we wanted to characterise them as fun. Therfore we have lots of 'comical' photos on the inside of our album cover and in the gallery on the website and we are cleary able to see there comical side from the video which was picked up easily from our audience screening. However we also have there stylish, sexy side as throuhoight the video we haev close ups of the boys 'pouting' and being very serious. Are website and album cover both feature very posed photos which works for a boyband and appeals to the target audience.

Choosing to do a pop boyband was a brave choice to begin with as they are very current with bands such as 'One Direction', 'JLS' and 'The Wanted' very popular in the music industry today. However looking at there album covers, music videos, and website I think all of our products reach a certain degree of professionalism as  they are quite similar to ours. Therfore I feel the combination of our main product and ancillary texts are effective.

Cross marketing platform was key to our branding and selling of our 3 texts. I think to further enhance this and to create a bigger platform and gain a wider reach a viral marketing campaign would have been really effective. On the website we do have other interactive oppotunites but in terms of another text which could have work with our other products, a marketing viral campaign would have worked well. With a mainstream target audience we could have explored using the internet more to further brand the band.

Having said that I do think the combination of our main product and two ancillary texts work really well there is clear synergy between them and each one helps the other. Just by looking at them the styles, the image, the clothing, the texts, the character that we have emphasised in all three products is very clear, bold and strong and we have made it very clear so that the audience could easily recognise them. I think we created a very stong brand identity and I think the band look very reall and very professional. The  products work together and help tie in our whole marketing campaign